We remain true to our clients’ global brand DNA, while developing Greater China core messaging, brand voice and visual identities that are tailor-made for maximum resonance with the target market. They include brand audit, core messaging, brand voice, visual Identity, and digital asset production. Our Chinese branding service can help you to localise your brand to reach your customers in the vast Chinese Market.


  • Chinese Brand Audit
  • Chinese Core Messaging Development
  • Chinese Brand Voice Development
  • Chinese Visual Identity Development
  • Chinese Digital Asset Production

Our Team


China Market Consultant

Turbo brings more than 30 years of B2B experience in the China market. He's on hand to provide strategic support in fields such as culture, regulation, investment, and operations. Turbo plays an advisory role in a number of projects, and assists UK companies in effectively and appropriately investing and operating proposals.

Operations Manager

Art is responsible for the smooth internal operations of Ming Island. You won't see him much, but he's busy behind the scenes greasing the wheels that give our clients a slick experience.

Senior Designer

With several years of brand design experience under his belt, Meng has participated in the design execution of many Chinese projects and has first-hand experience of their application in the real world.

Creative Director

Ten years of branding and creative experience in Hong Kong, Macau, Taipei and New York has given Mia a unique insight into the role brand design plays in the Greater China market. Mia is responsible for the final look and feel of all our brand designs.

Project Manager

Having lived and worked in the Chinese Mainland as well as Taiwan, Simon has worked with us as a PM for several years now and brings a little French flair to the occasion. Predominantly digitally focussed, Simon assists UK and European clients with their China entry.

PR Manager

Our PR Manager Varya has worked in the Chinese market for many years and is familiar with the various media and online communities in this unique market. Her experience covers brand culture, online and offline marketing planning, KOL engagement and strategic services.

Digital Marketing Director

A digital marketing professional with 15 years of experience in the UK and Greater China markets, from both agent and client sides. Dylan has a deep understanding of local market culture and consumer differences, and provides strategic level input.

Market Analysts and Research Director

Niko has an international analyst license and more than 20 years of experience in the Greater China market, including China, Hong Kong and Taiwan. A big data specialist, Niko researches and analyzes Chinese B2B and B2C markets.

Project Management Director

With twenty years of managing branding and marketing projects in Greater China, Akira works closely with our UK clients to ensure that our cases are on point, on time and on budget.